Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he does not pay attention and disconnect the phone.
This is not the first time that this has happened to you. There are hundreds of scenarios like this.
You are now used to these kinds of situations but never want this throughout your career. Isn’t it??
Professional design work is always undervalued in small businesses and they do not pay attention to the minute details and the effort you put in. The creative budget is the first thing which has to suffer from the cost cutting point during the tough financial times. There are very few small businesses which I know have dedicated graphic designing teams. Yes, there are freelance graphic designers and the designing agencies which are doing wonders in the creative world.
Small business owners typically run on limited resources and have many issues to address in their day to day routines. They are not willing to pay the professionals although they all want a beautiful logo and a fascinating website.What they usually do is , hand over their creative work to one of their employees especially to the marketing head to design a logo or a website and they ultimately land up in a confuse world.
So I have listed below the six points which emphasize why the professional graphic designer is important for every business.
A first impression is the last impression.
It only takes few seconds to judge your business credibility. Potential customers will judge your business by just looking at your logo or the signature in the letterhead. High quality creative work gives a priceless credibility to your business. No matter how good your product or service is, it’s highly unlikely to stick around to the company with poor logo. No one would like to keep your email for a longer period of time with poor design.
Design narrates a story or history
It is very important that people get a feel of what your business is like. It is also very important to keep in mind the minute details while designing a logo or a website. Also try to attach a small history or a story about a business to give an idea to the customers by just looking at your creative work.
Your creativity should be so powerful that it should speak more than the words.Your logo, website or any graphic work should be so strong so that it narrates the whole story of your business to the potential customers.
For this you need to take care of the colour scheme and the design you choose.Be very particular about these details and your work would definitely be appreciated.
Graphics make the company recognizable
A professional graphic designer is always picky in his work. He or she carefully chooses the colour scheme, typeface, font style etc.in their work because they know it gives a clear idea about their company’s reputation which makes the company recognizable and memorable in the market. When the company is recognised, it’s a win win situation. Also leaves the impression of trustworthiness and professionalism.
Creativity helps a business stand out.
It is very important to stand out in the market in this competitive world. Although all small businesses have everything in common but they still have differentiators which set themselves apart in the market, it could be pricing, designing or services. But always remember the visual communication of the company has the biggest impact on the customer’s minds which can make your business stand out in the market.
Good design delivers measurable results.
A professional graphic designer has the potential to deliver the measurable results. A slick website is good but a slick website that converts is always better. A well-crafted catalogue or a brochure compels its readers to turn the pages. Similarly a fascinating website will always direct its viewers to click on ‘buy’ button for example.
Quality design has longevity.
Paying for a professional design once is no more expensive than paying for a subpar graphic again and again. Not to mention designing a company’s logo multiple times can question its credibility and also a waste of time and money.
For more Details:- www.evirtualteam.com call to connect +919873044456
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