Six Points Every Logo Must have

Logos are synonymous of to businesses. A good logo is simple, distinctive, unique and appropriate that conveys the messages.

1. Simple yet memorable design: A good logo should be simple and memorable. Complicated logos confuse the audience. The logo should be versatile to draw audience’s attention. A simple and appropriate logo is always memorable.

2. Can be printed on all patterns: A good logo should be versatile enough that can be printed in all colours, can be scaled at any size and should be able to work with both vertical and horizontal formats. One must take printing cost into consideration while designing a logo as the more colours you use; the more expensive it will be for business.

3. Unique design: A good logo should solve the purpose of the business. Logo should be unique and self-explanatory. A good logo should define the company it symbolizes.

4. Logo reflects personality of the company: Logo builds a strong connection between your business and your design to the audience. Your business requires a logo that truly represents its core values.

5. Never let people confuse about your brand: Your logo should be meaningful enough that it should not confuse the audience about your brand. Logos should not always have to say what the business sells or offers. A logo is only for identification.

6. Your logo must look professional: a non-professional logo can look disastrous. A logo must look professional and appropriate for your business. Focus on brands rather than on trends.

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Top 6 Steps to Have Successful Content Marketing Plan

Content marketing is an easy strategy, yet very crucial. Anyone can do content marketing but not everyone knows how to do it effectively. If you are completely new to content marketing, this seems to be an impossible task for you. Read the articles or blogs to get a fair idea about the content marketing plan. Still confused…? Hire a specialist to create a successful content marketing plan for you.

Here, I have listed down six simple steps to have a successful content marketing. Have a look at these steps below:

1.Research: This is the first and foremost step to create a successful content marketing plan. Also a very critical step. Study your competitors, market and trend is a gist of research. Do not always think about your company and your products. A successful researcher will think about the pain areas and the ways to solve it. Yes, it is very important to acknowledge the pain points. Put yourself in the customer’s shoes to understand better. Rather focusing on the greatness of the product or service, understand the pain points, this will help you to create a successful content marketing plan.

2. A strong headline: A headline can either draw the reader’s attention or push them away. Headline should be strong enough to convey the underlying idea about your content. The WIFM factor should be included in the headline, that means What’s It For Me. The user will only read your content if they find it useful for them. You can put some emotions in the headline to create urgency.

3. Usage of images and videos: Slides, images, videos or info graphics can breakdown the boredom of the content and make the content look more attractive. Nobody likes to read a complete paragraph these days. You can incorporate some images or videos related to your content to break the boredom of the content and also to attract more users. Users can be engaged in your content if something is interactive in your content. Promote the videos all across the channels till the point they become viral.

4.Reuse the content: The most useful information is just a piece of content if it is not reused by anyone. Submit your post to the communities or email your post so that it can be reused.

5.Effective CTA: Effective call to action convinces the visitor to take an immediate action. You can include a free product trial, a free gift hamper or an entertaining video to convince the visitor and engage them to do business with you. Offer a free sample or a discount on your product, you will realise that it’s not your first time sale but a regular sale thereafter.

6. Guest blogging: This will not only create more traffic to your website but also help you to build a better relationship with the clients. Also leads to better SEO. This attracts the client’s attention looking for the similar products or services. You can share your insights to create a reputation among the audience’s critical step.

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Web Development Languages, Platforms and Benefits

Creating online presence on the internet is utmost necessary if you want to take your business to the international level. And to create your online presence, you have different channels like social media sites including Facebook, LinkedIn, Google plus, Twitter, etc. You can create a blog related to your business on blog sites. But the first and foremost and best thing is that you get your own business website developed with responsive design and specific domain name that can reflect your brand. After getting your website built, you can put quality content and take your business message to your target audience. Yes, if you have knowledge about the web technology, you can take great decision of how to build or get it built from the expert developers. But if you are quite new, you can have several questions about web development, its benefits, its languages and the platforms on which your website can be developed.

Types of website:

In the series of the information about website development, we will discuss here about what type of websites are developed by the best web development company in India. On the basis of features, functions and the purposes of the website, the websites can be classifieds in the following types. Here are some basic types of the websites in the below.

1. Personal Websites

2. Photo Sharing Websites

3. Writers / Authors Websites

4. Community Building Websites

5. Mobile Device Websites

6. Blogs

7. Informational Websites

8. Online Business Brochure/Catalog

9. Directory Websites

10. E-commerce Websites

Most Popular Languages for Web Development

The world of web technology is enriched with different kinds of web development languages which are used for coding different features. In the beginning when a person doesn’t have proper knowledge about different languages and usability, it is very difficult to choose which language is the best one for their web development. The following are some most popular languages.

PHP – PHP stands for Personal Home Pages and it is the most common language used to develop websites. It is most flexible and widely used by the developers to develop different kinds of website. It is completely free to use, so most of the developers like to use it.

The Official Microsoft ASP.NET Site – In the popularity sequence, The Official Microsoft ASP.NET Site comes after PHP. It is widely complied with other languages for creating websites. This language of web development is also popular because of its usability.

JSP – JSP stands for Java Server Pages which is also known as Java and comes from the open sources stream. It is easily used. The developers, who have less knowledge of JavaScript, can use it to create different kinds of web applications.

Perl – Perl is also a web development language. It is liked by the web developers because it is very effective language and it can easily achieve any tool.

Popular Platforms of web development:

Here are some platforms used for developing websites.

1. Ruby on Rails

2. AngularJS

3. Ember.js

4. CakePHP:

5. Phalcon

6. Zend

7. The Official Microsoft ASP.NET Site

8. Symfony

9. Express

10. Codeigniter

Best platform in today's trending world of technology:

For the people who have no or less knowledge of web development, WordPress is great open source content management System.

A number of SEO-friendly WordPress themes are available with responsive design for free. So you can build a blog or business website by using WordPress.    

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Why Woocomerce is perfect for E-Commerce Start-Ups?

Woocommerce is an open and free source of e-commerce plugin for Wordpress. It lets you to sell anything beautifully. It was launched on September 27, 2011 and became very popular for its simplicity to install and customize and free base product. It is a powerful and extendable plugin that allows you to sell anything in an effective way. It is a favourite ecommerce plugin that gives full control to store owners and developers both.


This is a user-friendly plugin which is perfect for ecommerce start-ups that is easy to digest and does not cost anything.


Benefits of Woo Commerce

• User-friendly platform, best for start-ups
• Powerful ecommerce plugin
• Create your own shipping options
• View and edit order details
• View category of items sold most and maintains the statistics
• Supports most popular payment gateways.

Reasons Why Woo Commerce is perfect for start-ups


1.   It is Free:  Woo Commerce is a Word press plugin that helps to sell anything beautifully. It is absolutely free and allows merchants to sell their products online in the most effective and innovative way. Despite being free it also has extensive features which are very flexible in nature.


2.   Flexibility: The biggest benefit to the start-ups is that Woo Commerce comes with the huge flexible options which do not involve any technical sides. Merchants can categorize their products as per their sale prices or individual attributes etc. These stores allow you to sell anything physically, virtually and downloadable.


3.   Full control: It gives you a complete control of your store. Add or removes extensions, change designs, change settings etc. From stocks to customer’s accounts, you get full control on your store forever.


4.   Popular payment options: It has an ability to accept the major credit cards, debit cards, PayPal, bank transfers and cash on delivery.


5.   Customize your storefront: It is an open source which allows you to customize the design of your storefront. Define your style to your liking and further choosing from the several themes. It’s up to your liking.


Currently, users can choose from 39 different Woo Commerce enabled themes via Woo Commerce store.


6.   Extensions galore:Those who are looking for extra functionality, there are hundreds of Woo Commerce extensions, which  are also available. Most of them are free and some of them require a fee. These extensions are related to accounting, payment gateways, reporting and marketing etc.


Wordpress.org has some amazing extensions for Woo Commerce, which includes Google Analytics, Delivery Notes, and New Product Badges.


Visit the extensions page to know about the extensions and what you are capable of.

7.   Ship wherever you want:Woo Commerce offers you free shipping or flat rate shipping.  You can also limit your shipments to some countries or open a worldwide store. You can also make real time calculations. It also allows drop shipping.



8.   Growth and expansion: Woo Commerce is the simplest ecommerce platform which allows you to grow and expand your business in terms of how you manage your store and manage your products & customers.

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Why a Graphic Designer is Necessary for Every Business

Imagine this scenario: you receive a call from a small business owner who needs some design work. He says he doesn’t have time to do it himself and asks for a quote. When you give him the project estimate, he does not pay attention and disconnect the phone.

This is not the first time that this has happened to you. There are hundreds of scenarios like this.

You are now used to these kinds of situations but never want this throughout your career. Isn’t it??

Professional design work is always undervalued in small businesses and they do not pay attention to the minute details and the effort you put in. The creative budget is the first thing which has to suffer from the cost cutting point during the tough financial times. There are very few small businesses which I know have dedicated graphic designing teams. Yes, there are freelance graphic designers and the designing agencies which are doing wonders in the creative world.

Small business owners typically run on limited resources and have many issues to address in their day to day routines. They are not willing to pay the professionals although they all want a beautiful logo and a fascinating website.What they usually do is , hand over their creative work to one of their employees especially to the marketing head to design a logo or a website and they ultimately land up in a confuse world.

So I have listed below the six points which emphasize why the professional graphic designer is important for every business.

A first impression is the last impression.

It only takes few seconds to judge your business credibility. Potential customers will judge your business by   just looking at your logo or the signature in the letterhead. High quality creative work gives a priceless credibility to your business. No matter how good your product or service is, it’s highly unlikely to stick around to the company with poor logo. No one would like to keep your email for a longer period of time with poor design.

Design narrates a story or history

It is very important that people get a feel of what your business is like. It is also very important to keep in mind the minute details while designing a logo or a website. Also try to attach a small history or a story about a business to give an idea to the customers by just looking at your creative work.

Your creativity should be so powerful that it should speak more than the words.Your logo, website or any graphic work should be so strong so that it narrates the whole story of your business to the potential customers.

For this you need to take care of the colour scheme and the design you choose.Be very particular about these details and your work would definitely be appreciated.

Graphics make the company recognizable

A professional graphic designer is always picky in his work. He or she carefully chooses the colour scheme, typeface, font style etc.in their work because they know it gives a clear idea about their company’s reputation which makes the company recognizable and memorable in the market. When the company is recognised, it’s a win win situation. Also leaves the impression of trustworthiness and professionalism.

Creativity helps a business stand out.

It is very important to stand out in the market in this competitive world. Although all small businesses have everything in common but they still have differentiators which set themselves apart in the market, it could be pricing, designing or services. But always remember the visual communication of the company has the biggest impact on the customer’s minds which can make your business stand out in the market.

Good design delivers measurable results.

A professional graphic designer has the potential to deliver the measurable results. A slick website is good but a slick website that converts is always better. A well-crafted catalogue or a brochure compels its readers to turn the pages. Similarly a fascinating website will always direct its viewers to click on ‘buy’ button for example.

Quality design has longevity.

Paying for a professional design once is no more expensive than paying for a subpar graphic again and again. Not to mention designing a company’s logo multiple times can question its credibility and also a waste of time and money.

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Graphic Designing & Its Importance

In this competitive world, it not about company’s products or services, it’s more about the reputation and standards which companies has to live up for better engagement, brand visibility & overall success. Great Graphic Designers has always played an important and significant role in making the business achieve success in this crowed market place.

According to the survey conducted by the graphic design market, 52% of people have raised that designing as an important part in company’s success, while 75 % expected that it will become extremely important in the coming years.

What Does It Takes To Be A Great Graphic Design In this Competitive World?

Designing is subject to nature & interest of business. Each business required its own unique & different designs in order to stand up the league. Regardless of which approach & mindset the business requires for designing, these are some points which a design must possess:

UNIQUE DESIGN: This being the most critical & essential element for a design to stand up the league by its own. Unique design, picture selection & content with creative layout will make a design showcase the overall message in a distinct way.

DESIGN APPROACH: The design approach needs to be directly related to the message which has to be marketed. Design approach would always be made while keeping in mind the strategy & brand.

COLLABORATION: Willingness to collaborate the information available is the best and most convenient way to craft a creative design which would showcase the brand & campaign terms.

COHESIVE DESIGN: Any chosen design needs to be same throughout the range of business board like brochures, flyers, business cards, website, presentations, social creative etc. The design should reflect a unified & collective vision of what the business has to offer.

ADAPTABLE: Another important parameter for a great design. The design should have the ability to translate between different business board mediums. A business card will convey some other information then a brochure or a pamphlet but the business information like logo, formatting & color scheme will stay as standard . So a great design has to gel with all mediums.

Campaign Specific: The design should always be specific to the campaign for which the creative is made and has to target the defined audience. The design must have the ability to reach out to real people for real conversations.

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